/ CREATIVE DIRECTION
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Ultimatte

 
 

Ultimatte

When it comes to lipstick, a statement-making matte just isn’t enough—we want MORE. Provocative. Fearless. Over-the-top. It’s not just matte color; it’s the extreme matte intensity we crave, all delivered in a lightweight formula that we can wear anywhere... and everywhere. Finished with a unique texture-blurring gel, it offers a seriously luxurious matte impact—in a single swipe.

 

Mood Film :60


More is more. More matte. More intense color. More lightweight.

TV :20

 

Digital Ingredient :06

Digital Hero :06



Digital :06

Digital Wow :15