/ CREATIVE DIRECTION
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Moodmakers

 
 

Super Stay Matte Ink Moodmakers

Color has been scientifically shown to influence our moods, and with Super Stay Moodmakers, we're ready to elevate yours! This campaign is a vibrant celebration of color, brought to life by bold personalities like Gigi Hadid, Eureka, and Storm Reid, each representing a unique mood. Drawing inspiration from the fun emoji graphics on the packaging, we wanted to visually express the different moods throughout the campaign, taking you on a colorful journey that reflects the emotional power of these shades.

 
 

Digital :06

Performance :06


 
Get in the mood and stay in the mood.
 

TV :15

 

Pack Candy :06