Lumi Matte Foundation

Lumi Matte Foundation

A breakthrough in foundation—combining all the power and performance of longwear with a lightweight, gravity-defying feel on your skin and a luminous matte finish. For this campaign, we teamed up with K-pop group Itzy to bring it to life. Inspired by the fresh lilac packaging and the signature SuperStay branded band, we created a minimal, modern, and airy set. To highlight the product’s lightweight feel, we juxtaposed the sleek visuals with the vibrant, high-energy spirit of Itzy, even having them jump on a trampoline to bring the sensation to life.