/ CREATIVE DIRECTION
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Brave Together with Naomi Osaka

 
 

Brave Together

Maybelline’s global health initiative, Brave Together, is dedicated to providing direct, 1:1 support for those facing anxiety or depression. In this campaign, we partnered with tennis champion Naomi Osaka, who has been a powerful advocate for mental health, sharing her own personal journey. The concept centers around Naomi serving messages of hope, encouraging those struggling with anxiety and depression to be brave, seek help, and know that they are not alone.

 

 
It was such an honor to work on a campaign like this, with such a deeper meaning and message. Naomi’s strength, both on and off the court, was so inspiring to witness. Her openness and voice around mental health truly touched everyone involved in the project.
 

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