Falsies Lash Lift

Falsies Lash Lift Mascara

Get the look of a salon lash lift without the hassle, cost, or pain of the actual procedure—just long, lifted volume. In this campaign, we playfully dramatized the intimidating aspects of a salon lash lift, using Gigi Hadid’s signature humor to highlight the cons of the process. All while maintaining a clean, minimal aesthetic that mirrors the simplicity and elegance of a real salon experience.