/ CREATIVE DIRECTION
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Lifter Gloss

 
 

Lifter Gloss

Our formula, enriched with hyaluronic acid and paired with an XL wand, delivers hydrated shine for a fuller, lifted lip look. The campaign draws inspiration from the premium, skincare-inspired ingredients in the formula. We embraced a minimalist approach, using a nude, clean color palette alongside fresh blue water and sky elements to evoke a sense of purity and hydration. The sensorial packaging and macro gloss textures further enhance the product’s appeal, making it irresistibly desirable.

 

Next-level gloss.

TV :20

Pack Candy :10

Hero :06

Shades :06

End Look :06

Ingredient :06